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Outdoor and Media Solution

Abdul Latif Jameel Enterprises provides a range of out-of-home media solutions through Abdul Latif Jameel Outdoor Advertising.

Borne from the 65-year relationship between Abdul Latif Jameel Motors and Toyota Motor Corporation, our understanding of consumer consumption of outdoor media we have built expertise and a reputation for bringing brands and their customers closer together.

Today, our services include a large portfolio of large format ‘unipole’ billboards strategically positioned across the country and deliver maximum audience impact, with a configuration to suit your requirements including backlit, frontlet, and high-impact digital LED, and flexible-term contracts.

Our skilled production teams can realize your vision rapidly and efficiently with an attention to quality and detail.  We also provide comprehensive solutions for all forms of external signage to deliver your brand experience



AlUfuq Auction Co. ( Muzaida )


Muzaida is the new name in a convenient, transparent premier client-driven auction and remarketing experience for Saudi Arabia.
The new brand name of Al-Ufuq Company for Auctions Co. Ltd., Muzaida was officially launched in 2023, building on years of proven experience under the umbrella of Abdul Latif Jameel Enterprises.

We pride ourselves on our long and proven pedigree in the vehicle remarketing business, having successfully conducted over 1,000+ auctions, showcasing and selling hundreds of thousands of vehicles of all types for all customers.

Today, Muzaida is your premium trusted remarketing partner, specializing in selling all types of passenger cars, trucks, machinery and heavy equipment.

We continually strive to improve our services and exceed expectations, fulfilling your requirements through high-quality services and clear, open and transparent processes. This led to the launch of ‘Muzaida,’ today a leading specialized digital platform for online auctions in Saudi Arabia and only one of our comprehensive remarketing services offered under our brand name Muzaida.



Collectd stands not merely as a debt collection agency but as a strategic partner in debt recovery and accounts receivable management. Established in 1998 under Abdul Latif Jameel Financing company, our services have since been characterized by innovation and excellence for individuals and businesses in diverse sectors such as insurance, retail, public services, contracting, real estate, universities, and private schools.

What sets us apart is our seasoned and licensed team of lawyers and collectors in addition to our extensive network, being present in all cities of the Kingdom of Saudi Arabia. Our approach is defined by professionalism and integrity in all our operations, adhering to the highest standards and utilizing advanced technology.

Our journey reflects continuous dedication to providing exceptional service and strengthening our relationships with clients based on trust and transparency. We take pride in contributing to the Kingdom’s Vision 2030 by building a positive and sustainable economic environment.