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Throughout the evolution of Abdul Latif Jameel over the past three quarters of a century, we have learned many things and adapted and grown as society and the business environment around us has changed. But our success has been driven by more than this flexibility - our core values have underpinned who we are as a business and serve as a compass for our actions. They are as valid today as when we began, 75 years ago.
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Respect:

We pride ourselves on being a responsible business and conduct our business operations with integrity and honesty. We are respectful of all those we work with, from our associates (employees) to our partners, clients, customers and outward to the local communities that we work within.
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Improve:

We are dedicated to improvement – embracing the Japanese concept of Kaizen – and we are relentlessly challenging ourselves to exceed expectations. We are precise with our actions and passionate about the details that make the difference. With this at the core of our business, we place a strong focus on continuously improving our service to deliver an enhanced experience to everybody with whom we do business.
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Pioneer:

We always see challenge as an opportunity to be realized and always look to innovate, for the new ideas that make the difference. We have retained the visionary and determined outlook of our late Founder, Abdul Latif Jameel, who was dedicated to conscientious growth and the pursuit of positive change. It is this legacy which keeps our business moving forward today, unlocking potential in the region and striving for excellence.
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Empower:

We understand that businesses have a vital role to play in supporting communities, providing opportunities and enabling local economic growth. We take this responsibility seriously. That is why one of our main business imperatives has always been to give back to society through our cultural, social, and economic programs through the Jameel family’s global philanthropy: Community Jameel.